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Cover of The SAGE Handbook of Advertising

The SAGE Handbook of Advertising

by Gerard J. Tellis, Tim Ambler

Sage Publications Ltd

₹4,590

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From the publisher

Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J.

Description supplied by the publisher.

Book details

ISBN-13
9781412918862
ISBN-10
1412918863
Authors
Gerard J. Tellis, Tim Ambler
Condition
New
See all