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Cover of Social Marketing

Social Marketing

Influencing Behaviors for Good

by Nancy R. Lee, Philip Kotler

SAGE Publications, Inc · 2011

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About this book

Social Marketing: Influencing Behaviors for Good is written by Nancy R. Lee & Philip Kotler. This edition is published by SAGE Publications, Inc (2011).

Topics covered include Social marketing, Behavior modification, Marketing and Behavior Control.

About the author: Nancy Lee (born 1932).

Book details

ISBN-13
9781412981491
ISBN-10
1412981492
Authors
Nancy R. Lee, Philip Kotler
Publisher
SAGE Publications, Inc
Author dates
Nancy Lee (born 1932)
Published
2011
Edition
Fourth
Pages
520
Language
English
Condition
New
Subject
Business, Finance & Economics

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