
Public Relations Case Studies from Around the World (2nd Edition)
Judy Vanslyke Turk, Jean Valin
₹5,090

The Rise and Fall of Bengali Elitism in South Asia
by Sandra a. Wawrytko, Pranab Chatterjee
Peter Lang Inc., International Academic Publi
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This book details the evolution of Bengali culture (in both Bangladesh and West Bengal) since antiquity and argues for its modernization. Originally peripheral to Hindu civilization based in North India, Bengali culture was subjected to various forms of Sanskritization. Centuries of invasions (1204-1757) resulted most notably in the Islamization of Bengal. Often there were conflicts between Sanskritization and Islamization.
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