Coming out of the Closet

Name: Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research
Brand: Peter Lang Inc., International Academic Publi
SKU: 9781433119507
Price: 5220.00 INR
Availability: InStock

Exploring LGBT Issues in Strategic Communication with Theory and Research

by Natalie T. J. Tindall, Richard D. Waters

Peter Lang Inc., International Academic Publi

₹5,220

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From the publisher

This edited volume shares research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Chapters highlight a significant change in the focus of strategic communications and the struggle of practitioners.

Description supplied by the publisher.