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Cover of Communication and Persuasion

Communication and Persuasion

Central and Peripheral Routes to Attitude Change

by John T. Cacioppo, Richard Petty

Springer · 2011 · Paperback

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About this book

Communication and Persuasion: Central and Peripheral Routes to Attitude Change by John T. Cacioppo & Richard Petty is a 264-page paperback edition published by Springer in 2011. It first appeared in 1986.

Topics covered include Attitude change, Communication, Persuasion (Psychology) and Psychological aspects.

Book details

ISBN-13
9781461293781
ISBN-10
1461293782
Authors
John T. Cacioppo, Richard Petty
Publisher
Springer
Published
2011
First published
1986
Edition
Softcover Reprint of the Original 1st 1986 ed.
Binding
Paperback
Pages
264
Language
English
Condition
New
See all