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Cover of International Consumer Behavior in the 21st Century

International Consumer Behavior in the 21st Century

Impact on Marketing Strategy Development

by A. Coskun Samli

Springer-Verlag New York Inc. · 2012

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About this book

International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development by A.in 2012.

Topics covered include Consumer behavior, Export marketing and Intercultural communication.

Book details

ISBN-13
9781461451242
ISBN-10
1461451248
Author
A. Coskun Samli
Publisher
Springer-Verlag New York Inc.
Published
2012
Edition
2013 ed.
Pages
170
Language
English
Condition
New
Subject
Consumer behavior

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