
Statistical Methods for Communication Science
Andrew F. Hayes
₹5,073

A Regression-Based Approach
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Acclaimed for its thorough presentation of mediation, moderation, and conditional process analysis, this book has been updated to reflect the latest developments in PROCESS for SPSS, SAS, and, new to this edition, R. Using the principles of ordinary least squares regression, Andrew F. Hayes illustrates each step in an analysis using diverse examples from published studies, and displays SPSS, SAS, and R code for each example.
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