Cases on Consumer-Centric Marketing Management

Name: Cases on Consumer-Centric Marketing Management
Brand: Business Science Reference
SKU: 9781466643574
Price: 4820.00 INR
Availability: InStock

by VIMI Jham, Sandeep Puri

Business Science Reference

₹4,820

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From the publisher

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies.

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