The Irrational Consumer

Name: The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
Brand: Gower Pub Co
SKU: 9781472413444
Price: 3903.00 INR
Availability: InStock

Applying Behavioural Economics to Your Business Strategy

by Enrico Trevisan

Gower Pub Co · 2013

₹3,903

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About this book

The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy is written by Enrico Trevisan. This edition from Gower Pub Co (2013) has 141 pages.

Topics covered include Consumer behavior, Economics, Psychological aspects and Consommateurs.