
Enterprise
Robin Lowe, Sue Marriott
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Analysis, Development & Implementation
by Robin Lowe, Isobel Doole, Alexandra Kenyon
Cengage Learning EMEA · 2019
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International Marketing Strategy: Analysis, Development & Implementation is written by Robin Lowe, Isobel Doole & others. This edition from Cengage Learning EMEA (2019).
Topics covered include Export marketing, Management, Case studies and Internationale marketing.