The Franchise Era

Name: The Franchise Era: Managing Media in the Digital Economy
Brand: Edinburgh University Press
SKU: 9781474419222
Price: 4545.00 INR
Availability: InStock

Managing Media in the Digital Economy

by James Fleury, Bryan Hikari Hartzheim, Stephen Mamber

Edinburgh University Press

₹4,545

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From the publisher

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture.

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