The Life and Teams of Johnny F. Bassett

Name: The Life and Teams of Johnny F. Bassett: Maverick Entrepreneur of North American Sports
Brand: McFarland & Company
SKU: 9781476684321
Price: 2569.00 INR
Availability: InStock

Maverick Entrepreneur of North American Sports

by Denis M. Crawford

McFarland & Company

₹2,569

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From the publisher

One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. A Canadian showman with a Barnumesque flair for spectacle, Bassett challenged the orthodoxy of sports, building sporting utopias in the fatally flawed World Football League, World Hockey Association, and United States Football League.

Description supplied by the publisher.