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Cover of Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors

Scientific Models

by Tsan-Ming Choi

Springer · 2014

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About this book

It belongs to the International Series on Consumer Science series.

Topics covered include Fashion merchandising, Consumer behavior, Branding (Marketing) and Marketing.

Book details

ISBN-13
9781493902774
ISBN-10
1493902776
Author
Tsan-Ming Choi
Publisher
Springer
Published
2014
Series
International Series on Consumer Science
Language
English
Condition
New
Subject
Branding