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Four Pillars of Politics

Why Some Candidates Don't Win and Others Can't Lead

by James T. Kitchens, Larry Powell

Lexington Books

₹5,404

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From the publisher

James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.

Description supplied by the publisher.

Book details

ISBN-13
9781498507226
ISBN-10
1498507220
Authors
James T. Kitchens, Larry Powell
Condition
New
Subject
Politics

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