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Cover of Politics, Propaganda, and Public Health

Politics, Propaganda, and Public Health

A Case Study in Health Communication and Public Trust

by Laura Crosswell, Lance Porter

Lexington Books

₹5,318

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From the publisher

This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

Description supplied by the publisher.

Book details

ISBN-13
9781498552998
ISBN-10
1498552994
Authors
Laura Crosswell, Lance Porter
Condition
New
Subject
Reference

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