Rethinking Business Ethics
Sandra B. Rosenthal, Rogene a. Buchholz
₹5,118
Audience and Business of YouTube and Online Videos
by Louisa Ha, Mohammad Abuljadail
₹5,196
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From the publisher
This book examines the underexplored business side of YouTube and YouTube audiences' responses to product review videos, sponsored videos, and online video advertising as well as the creators' role in the video content.
Description supplied by the publisher.
Book details
- ISBN-13
- 9781498576482
- ISBN-10
- 1498576486
- Authors
- Louisa Ha, Mohammad Abuljadail
- Publisher
- Lexington Books
- Condition
- New
- Subject
- Management
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