Protest Politics in the Marketplace

Name: Protest Politics in the Marketplace: Consumer Activism in the Corporate Age
Brand: Cornell University Press
SKU: 9781501709203
Price: 4303.00 INR
Availability: InStock

Consumer Activism in the Corporate Age

by Caroline Heldman

Cornell University Press

₹4,303

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From the publisher

Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives.

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