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Cover of Utilizing Consumer Psychology in Business Strategy (Advances in Business Strategy and Competitive Advantage (ABSCA))

Utilizing Consumer Psychology in Business Strategy (Advances in Business Strategy and Competitive Advantage (ABSCA))

by Sevtap Unal, Tevfik Dalgic

IGI Global · 2018 · Hardcover

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About this book

The book deals with Strategic planning, Consumer behavior and Decision making.

Book details

ISBN-13
9781522534488
ISBN-10
1522534482
Authors
Sevtap Unal, Tevfik Dalgic
Publisher
IGI Global
Published
2018
Edition
1
Binding
Hardcover
Pages
340
Language
English
Condition
New
Subject
Consumer behavior

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