Advertising Account Planning

Name: Advertising Account Planning: New Strategies in the Digital Landscape
Brand: Rowman & Littlefield Publishers
SKU: 9781538114063
Price: 4922.00 INR
Availability: InStock

New Strategies in the Digital Landscape

by Carol J. Pardun, Beth E. Barnes, Sheri J. Broyles

Rowman & Littlefield Publishers

₹4,922

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From the publisher

Advertising Account Planning teaches students to navigate the complex digital account planning processes. Incorporating insights from current advertising professionals, this core text explains what the account planner does and the research needed for account planning to be successful within the digital landscape.

Description supplied by the publisher.