Advertising Account Planning

Name: Advertising Account Planning: New Strategies in the Digital Landscape
Brand: Rowman & Littlefield Publishers
SKU: 9781538114063
Price: 4922.00 INR
Availability: InStock

New Strategies in the Digital Landscape

by Carol J. Pardun, Beth E. Barnes, Sheri J. Broyles

Rowman & Littlefield Publishers · 2019

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About this book

Advertising Account Planning: New Strategies in the Digital Landscape is written by Carol J. Pardun, Beth E. Barnes & others. This edition is published by Rowman & Littlefield Publishers (2019).

Topics covered include Marketing research, Advertising campaigns, Advertising media planning and Planning.