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Cover of Vulcans, Earthlings and Marketing ROI

Vulcans, Earthlings and Marketing ROI

Getting Finance, Marketing and Advertising onto the Same Planet

by David Rutherford, Jonathan Knowles

Wilfrid Laurier University Press · 2007

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About this book

Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet is written by David Rutherford & Jonathan Knowles. This edition is published by Wilfrid Laurier University Press (2007).

The book deals with Marketing, Brand name products, Advertising and Rate of return.

Book details

ISBN-13
9781554580316
ISBN-10
1554580315
Authors
David Rutherford, Jonathan Knowles
Publisher
Wilfrid Laurier University Press
Published
2007
Pages
174
Language
English
Condition
New
Subject
Valuation