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David Rutherford
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Getting Finance, Marketing and Advertising onto the Same Planet
by David Rutherford, Jonathan Knowles
Wilfrid Laurier University Press · 2007
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Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet is written by David Rutherford & Jonathan Knowles. This edition is published by Wilfrid Laurier University Press (2007).
The book deals with Marketing, Brand name products, Advertising and Rate of return.