
Onward to the Olympics
Gerald P. Schaus, Stephen R. Wenn
₹4,379

Television, Nationalism, and Affect
Wilfrid Laurier University Press
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"My name is Joe, and I AM Canadian!" How did a beer ad featuring an unassuming guy in a plaid shirt become a national anthem? This book about Canadian TV examines how affect and consumption work together, producing national practices framed by the television screen.
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