
Reception and Memory
Paula Leverage
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by Paula Leverage, Howard Mancing, Richard Schweickert
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Theory of Mind is what enables us to "put ourselves in another's shoes." It is mindreading, empathy, creative imagination of another's perspective: in short, it is simultaneously a highly sophisticated ability and a very basic necessity for human communication. Theory of Mind is central to such commercial endeavors as market research and product development, but it is also just as important in maintaining human relations over a cup of coffee.
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