
Mastering Technical Sales
John Care
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The Sales Engineer's Handbook
by John Care, Aron Bohlig
Artech House Publishers · 2002
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Sales Engineers' Handbook: The Sales Engineer's Handbook by John Care & Aron Bohlig is a 260-page book published by Artech House Publishers in 2002. It belongs to the Artech House technology management and professional development library series.
Topics covered include High technology, High technology industries, Marketing and Selling.