Information and Communications Technology for Competitive Intelligence

Name: Information and Communications Technology for Competitive Intelligence
Brand: Idea Group Publishing
SKU: 9781591401421
Price: 4464.00 INR
Availability: InStock

by Dirk Vriens

Idea Group Publishing

₹4,464

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From the publisher

In today's complex and dynamic world the need to be informed about what is going on in the environment of the organization is increasing rapidly. To this end, organizations implement a process called 'competitive intelligence'. Competitive intelligence (CI) is about gathering and analyzing environmental information for strategic purposes.

Description supplied by the publisher.