Web Systems Design and Online Consumer Behavior

Name: Web Systems Design and Online Consumer Behavior
Brand: Idea Group Publishing
SKU: 9781591403272
Price: 4826.00 INR
Availability: InStock

by Yuan Gao

Idea Group Publishing

₹4,826

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From the publisher

Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior.

Description supplied by the publisher.