Marketing Campaign Development

Name: Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns
Brand: Happy about
SKU: 9781600050770
Price: 1337.00 INR
Availability: InStock

What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns

by Mike Gospe

Happy about

₹1,337

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New copy. Each book is ordered new from our distributor, Atlantic Books, after you place your order.
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From the publisher

This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work.

Description supplied by the publisher.