Business Web Strategy

Name: Business Web Strategy: Design, Alignment, and Application
Brand: Information Science Reference
SKU: 9781605660240
Price: 5426.00 INR
Availability: InStock

Design, Alignment, and Application

by Latif Al-Hakim, Massimo Memmola

Information Science Reference

₹5,426

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From the publisher

In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy.

Description supplied by the publisher.