Handbook of Research on Digital Media and Advertising

Name: Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
Brand: Information Science Reference
SKU: 9781605667928
Price: 4701.00 INR
Availability: InStock

User Generated Content Consumption

by Matthew S. Eastin, Terry Daugherty, Neal M. Burns

Information Science Reference

₹4,701

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From the publisher

Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change.

Description supplied by the publisher.