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Cover of Handbook of Research on Digital Media and Advertising

Handbook of Research on Digital Media and Advertising

User Generated Content Consumption

by Matthew S. Eastin, Terry Daugherty, Neal M. Burns

Information Science Reference · 2010

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About this book

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption by Matthew S.

Topics covered include Social aspects, Digital media, Consumer behavior and Advertising.

Book details

ISBN-13
9781605667928
ISBN-10
1605667927
Authors
Matthew S. Eastin, Terry Daugherty, Neal M. Burns
Publisher
Information Science Reference
Published
2010
Language
English
Condition
New
Subject
Computing & IT

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