The Cycle

Name: The Cycle: A Practical Approach to Managing Arts Organizations
Brand: Brandeis University Press
SKU: 9781611684001
Price: 2815.00 INR
Availability: InStock

A Practical Approach to Managing Arts Organizations

by Michael M. Kaiser, Brett E. Egan

Brandeis University Press

₹2,815

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From the publisher

In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on--in short, to participate in the organization's programs.

Description supplied by the publisher.