The Strategy of Desire

Name: The Strategy of Desire
Brand: Martino Fine Books
SKU: 9781614273479
Price: 1436.00 INR
Availability: InStock

by Ernest Dichter

Martino Fine Books

₹1,436

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From the publisher

2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consumer behavior in the marketplace.

Description supplied by the publisher.