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Isaac M. Marks, Kate Cavanagh, Lina Gega
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Their Structure, Function and Consequences
by Russell H. Fazio, Richard E. Petty
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The study of likes and dislikes - what social psychologists refer to as "attitudes" - has been a central focus of the field for decades. What are attitudes? How can we study and measure them scientifically? How are they formed and changed? Of what functional value, if any, are they? How do they come to influence our attention, perception, judgments, and behavior?
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