Strategic Marketing Decision-Making within Japanese and South Korean Companies

Name: Strategic Marketing Decision-Making within Japanese and South Korean Companies
Brand: Chandos Publishing (Oxford) Ltd
SKU: 9781843343639
Price: 3996.00 INR
Availability: InStock

by Yang-Im Lee, Peter Trim

Chandos Publishing (Oxford) Ltd · 2008

₹3,996

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About this book

Strategic Marketing Decision-Making within Japanese and South Korean Companies is written by Yang-Im Lee & Peter Trim. This edition is published by Chandos Publishing (Oxford) Ltd (2008). The book is part of the Chandos Asian studies series series.

Topics covered include Marketing, Corporate culture, Decision making and Strategic planning. Places discussed include Japan and Korea (South).