New Challenges to International Marketing
Tamer Cavusgil, Rudolf R. Sinkovics, Pervez N. Ghauri
₹4,133
Msu Contributions to International Business and Innovation
₹5,341
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From the publisher
Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development.
Description supplied by the publisher.
Book details
- ISBN-13
- 9781848554405
- ISBN-10
- 1848554400
- Author
- Tamer Cavusgil
- Publisher
- Emerald Group Publishing
- Condition
- New
- Subject
- Management
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