Werbung als Marketinginstrument
Günther Haedrich
₹4,774
Relationship Marketing
Theory and Practice
₹5,158
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From the publisher
This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don′t argue.
Description supplied by the publisher.
Book details
- ISBN-13
- 9781853963131
- ISBN-10
- 1853963135
- Author
- Francis A. Buttle
- Publisher
- Sage Publications UK
- Condition
- New
- Subject
- Management
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