The Jobs to Be Done Playbook
Align Your Markets, Organization, and Strategy Around Customer Needs
by Jim Kalbach, Michael Schrage
₹3,523
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From the publisher
" Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." --Melissa Perri, author of Escaping the Build Trap These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
Description supplied by the publisher.
Book details
- ISBN-13
- 9781933820682
- ISBN-10
- 1933820683
- Authors
- Jim Kalbach, Michael Schrage
- Publisher
- Two Waves Books
- Condition
- New