
The Jobs to Be Done Playbook
Align Your Markets, Organization, and Strategy Around Customer Needs
by Jim Kalbach, Michael Schrage
Two Waves Books · 2020 · Paperback
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About this book
The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs is written by Jim Kalbach & Michael Schrage. This paperback edition from Two Waves Books (2020).
Topics covered include Business and Technology.
Book details
- ISBN-13
- 9781933820682
- ISBN-10
- 1933820683
- Authors
- Jim Kalbach, Michael Schrage
- Publisher
- Two Waves Books
- Published
- 2020
- Binding
- Paperback
- Language
- English
- Condition
- New
