The Fundamentals of Creative Advertising

Name: The Fundamentals of Creative Advertising: Second Edition
Brand: Bloomsbury Publishing PLC
SKU: 9782940411566
Price: 2815.00 INR
Availability: InStock

Second Edition

by Ken Burtenshaw

Bloomsbury Publishing PLC

₹2,815

Free delivery. Nothing extra to pay at checkout.

New copy. Each book is ordered new from our distributor, Atlantic Books, after you place your order.
Delivery in 3–7 days to any serviceable pincode in India, with tracking.
Cash on delivery. Pay when the parcel reaches you.
15-day returns. See what qualifies.

From the publisher

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.

Description supplied by the publisher.