Online Impulse Buying and Cognitive Dissonance

Name: Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour
Brand: Palgrave Macmillan
SKU: 9783030659226
Price: 4724.00 INR
Availability: InStock

Examining the Effect of Mood on Consumer Behaviour

by Alessio Di Leo, Ludovica Principato, Giovanni Mattia

Palgrave Macmillan · 2021

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About this book

Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour is written by Alessio Di Leo, Ludovica Principato & others. This edition is published by Palgrave Macmillan (2021).

The book deals with Commerce.