New Vocabularies, Old Ideas

Name: New Vocabularies, Old Ideas: Culture, Irishness and the Advertising Industry
Brand: Peter Lang Ltd, International Academic Publis
SKU: 9783039119783
Price: 5151.00 INR
Availability: InStock

Culture, Irishness and the Advertising Industry

by Eamon Maher, Neil O'Boyle

Peter Lang Ltd, International Academic Publis

₹5,151

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From the publisher

Advertisements are often viewed as indices of cultural change, just as the advertising industry is often imagined as innovative and transformative. Advancing from an alternative position, which borrows much from practice-based research, this book instead highlights the routinisation of practices and representations in advertising.

Description supplied by the publisher.