
Business Engineering -- Die Ersten 15 Jahre
Hubert Österle, Andrea Back, Robert Winter
₹4,270

A Nation-By-Nation Introduction to Public Relations Theory and Practice
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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries.
Description supplied by the publisher.