Information Markets: A Strategic Guideline for the I-Commerce

Name: Information Markets: A Strategic Guideline for the I-commerce
Brand: K.G. Saur Verlag
SKU: 9783110236095
Price: 4552.00 INR
Availability: InStock

by Frank Linde, Wolfgang G. Stock

K.G. Saur Verlag · 2011

A K.G. Saur Verlag guide to i-commerce, the trade in digital information, content and software, with strategy advice for information providers.

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About this book

Information Markets is a compendium of i-commerce, meaning commerce in digital information, content and software. It gives a broad overview of where economic and information science currently stands on markets for digital information.

The book is built as a strategic guideline for information providers. It shows how they can analyse their market environment and work out which strategic actions are open to them.

It is published by K.G. Saur Verlag, ISBN-13 9783110236095.