Marketing Libraries in a Web 2.0 World

Name: Marketing Libraries in a Web 2.0 World
Brand: K.G. Saur Verlag
SKU: 9783110263312
Price: 4124.00 INR
Availability: InStock

by Dinesh Gupta, Réjean Savard

K.G. Saur Verlag

₹4,124

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From the publisher

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups.

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