Metaphor and Mills

Name: Metaphor and Mills: Figurative Language in Business and Economics
Brand: de Gruyter Mouton
SKU: 9783110272963
Price: 4067.00 INR
Availability: InStock

Figurative Language in Business and Economics

by Honesto Herrera-Soler, Michael White

de Gruyter Mouton

₹4,067

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From the publisher

While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics.

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