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Cover of Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing

Second International Conference, 2015

by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad

Springer International Publishing AG · 2015

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About this book

Advances in National Brand and Private Label Marketing: Second International Conference, 2015 is written by Francisco J. Martínez-López & Juan Carlos Gázquez-Abad. This edition is published by Springer International Publishing AG (2015).

Topics covered include Marketing and Brand name products.

Book details

ISBN-13
9783319201818
ISBN-10
3319201816
Authors
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad
Publisher
Springer International Publishing AG
Published
2015
Edition
2015 ed.
Language
English
Condition
New
Subject
Brands & Branding