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Cover of Market Entry in China

Market Entry in China

Case Studies on Strategy, Marketing, and Branding

by Christiane Prange

Springer International Publishing AG · 2016 · Hardcover

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About this book

The book deals with Marketing and Strategic planning.

Book details

ISBN-13
9783319291383
ISBN-10
3319291386
Author
Christiane Prange
Publisher
Springer International Publishing AG
Published
2016
Edition
1st ed. 2016
Binding
Hardcover
Pages
231
Language
English
Condition
New
Subject
Strategic Planning & Corporate Strategy

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