
Management of the Fuzzy Front End of Innovation
Oliver Gassmann
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How to Win the Life Science Race
by Oliver Gassmann, Alexander Schuhmacher, Gerrit Reepmeyer, Max von Zedtwitz
Springer International Publishing AG · 2018 · Hardcover
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Leading Pharmaceutical Innovation: How to Win the Life Science Race is written by Oliver Gassmann, Alexander Schuhmacher & others. This hardcover edition from Springer International Publishing AG (2018) has 179 pages. The work was first published in 2004.
The book deals with Pharmaceutical industry.