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Cover of The Experience Logic as a New Perspective for Marketing Management

The Experience Logic as a New Perspective for Marketing Management

From Theory to Practical Applications in Different Sectors

by Tonino Pencarelli, Fabio Forlani

Springer International Publishing AG · 2018 · Hardcover

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About this book

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Book details

ISBN-13
9783319775494
ISBN-10
3319775499
Authors
Tonino Pencarelli, Fabio Forlani
Publisher
Springer International Publishing AG
Published
2018
Edition
1st ed. 2018
Binding
Hardcover
Language
English
Condition
New
Subject
Business, Finance & Economics

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