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Cover of Integriertes Marken- Und Kundenwertmanagement

Integriertes Marken- Und Kundenwertmanagement

Strategien, Konzepte und Best Practices

by Bernd W. Wirtz, Olaf Göttgens

Gabler Verlag · 2004

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About this book

Integriertes Marken- Und Kundenwertmanagement: Strategien, Konzepte und Best Practices by Bernd W. Wirtz & Olaf Göttgens is a book published by Gabler Verlag in 2004.

Book details

ISBN-13
9783409127417
ISBN-10
3409127410
Authors
Bernd W. Wirtz, Olaf Göttgens
Publisher
Gabler Verlag
Published
2004
Language
English
Condition
New
Subject
Management & Leadership

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